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Why we exist
The fashion industry produces millions of tons of textile waste every year — in India alone, 3.27 million tons of pre-consumer waste ends up in landfills or unsafe recycling systems. Behind it are overlooked workers, toxic environments, and a system built on excess.
At Nothing New, we do it differently. We design clothes from what already exists — deadstock, offcuts, and forgotten fabrics. A fabric-first process that turns waste into comfortable, everyday pieces you’ll actually want to wear again and again.
Because waste isn’t the problem. How we treat it is.
Our commitments
- Transparency: Where the fabric came from, what it’s made of, how it was stitched — no greenwashing, no blurred lines.
- Design-led: Comfort-first, repeatable styles made from textile leftovers.
- Impact-driven: Diverting fabric from landfills, reducing waste, and supporting ethical practices in India’s fashion industry.
Our goal? To make waste-made clothing feel normal — not niche, not “eco,” just good design that happens to be sustainable.
What we want from you
To let our pieces experience life. Let them see you laugh, cry, travel. Wear them on your errand run, on your brunches, on your first dates. Let it become a part of you, like that old torn t-shirt everyone has and cant get rid off.
Our Raw Material
Textile rejects
We use rejected thaans, katran, and even side cuttings that factories no longer need.
Surplus buttons
Every category and size of buttons is available in surplus. Unused, perfect condition. Why buy new?
Surplus threads
An unimaginable number of thread reels is also left unused and discarded. More material for us!